Pay Per Click marketing is the practice of bidding on sponsored listing results for certain keyword phrases, then paying each time a user clicks on your sponsored result.
PPC is generally favored greatly for commercially oriented sites that sell able goods with traceable results. For example, say there is an e-commerce site that knows for every 1000 visitors they will make around 30 sales which equates to roughly $1,500 in profit. If they knew their cost per click (CPC) was roughly $1 or less they would know that they have a winning strategy of covering their advertising costs.
There are obviously a lot more factors that go into Pay per click than just raw numbers and statistics - one of those factors being keyword research. Of all Internet marketing strategies keyword research is perhaps most important for PPC as this is the driving force behind the conversions and dollars spent. Proper understanding of targeted, niche-oriented keywords is a must for anyone looking to dominate extensively with the pay per click model.
Pay per click can be advantageous to Internet marketing campaigns for the short term, but long term strategies should take into account the natural (free) results as these don't cost any money when clicked and generally produce much more user trust in the site. For more information on the free results please refer to our search engine optimization page.
| Click share: Rank and Search Engine Report | |||||
| Rank | Yahoo | MSN | The Rest | Total | |
| 1 | 25.36% | 9.48% | 4.97% | 2.32% | 42.13% |
| 2 | 7.16% | 2.68% | 1.40% | 0.65% | 11.90% |
| 3 | 5.12% | 1.91% | 1.00% | 0.47% | 8.50% |
| 4 | 3.65% | 1.36% | 0.72% | 0.33% | 6.06% |
| 5 | 2.96% | 1.11% | 0.58% | 0.27% | 4.92% |
| 6 | 2.44% | 0.91% | 0.48% | 0.22% | 4.05% |
| 7 | 2.05% | 0.77% | 0.40% | 0.19% | 3.41% |
| 8 | 1.81% | 0.68% | 0.36% | 0.17% | 3.01% |
| 9 | 1.72% | 0.64% | 0.34% | 0.16% | 2.85% |
| 10 | 1.80% | 0.67% | 0.35% | 0.16% | 2.99% |
