While many “Search Engine savvy” marketers are aware of the basics of PPC (Pay-Per-Click) marketing, few have begun to market video clips within their PPC campaigns. Video clips can engage consumers with images and sound in a way that text ads cannot. Like PPC ads, keywords are defined for the ad, and testing on landing pages, headlines, and descriptions can be performed. There are 3 video ad formats within Google AdWords that can be created.

There is certain anonymity with online shopping that consumers appreciate and are gravitating towards. They have the freedom to shop without time restraints, crowds, and aggressive sales people and can do so at their leisure from the comfort of their own home. This may be why the Web Divisions, specifically, of the retail industry grew 18% during 2008, as reported by Forrester Research, despite an economic downturn. While consumer ambiguity is positive in augmenting E-Commerce, it can also be a double-edge sword for online retailers.

Link popularity refers to a ranking assigned to your website by the search engines, and it helps determine the ranking your page gets when someone searches for a particular keyword. Google's "PageRank" number which ranks a sites popularity between 0 and 10 is one of the most common forms of tracking how popular your website is. The PageRank number is on a logarithmic scale very similar to how the Richter scale works when tracking earthquakes. A 7.0 earthquake is 10 times stronger than a 6.0 earthquake but a 8.0 is 100 times stronger than a 6.0 and 1000 times stronger than a 5.0.

As a business owner or as someone in the marketing field, you may have thought about hiring someone to pack your website full of good copy writing or you might have thought about doing a lot of this work yourself. There is an old adage that says, "don’t work for money, let your money work for you.". This is even more apparent in the modern Internet age as it is much easier to track your expenses and keep a tally of what works and what doesn’t work.