If you’re familiar with some of the benefits of search engine optimization and reasoning behind them, then you may already know that Web search results are the most trusted source of consumer information and product research. Search engines are the most used method of research for products, services and information. As the popularity of the Internet has grown, the technology involved has also become more progressive as well. Search engines continually adjust and modify their algorithms to inventory and enumerate the search engine results according to most relevant. This integrity on behalf of the search engines to keep the rankings forthright and authentically relevant is one of the reasons behind consumer’s trust. According to ComScore Research, consumers place their trust in search engine information above personal recommendations, web site reviews, television, and sales associates to name a few.

Search engines have built up this level of credibility with consumers by providing the most relevant results for searcher’s queries, as opposed to providing results influenced by advertisers like many other forms of marketing. These genuine results give consumers a sense of security in trusting information found within the search engines.