With the new release of Google Sidewiki, new opportunities have opened up for business owners and bloggers alike. This is a new era of Networking, this is Webworking. Sidewiki gives users the opportunity of achieving three important tools for Internet marketing: Location, Branding and Promotion.

Location

As an owner of a business, Sidewiki opens up all websites to you as a potential customer base. For example: If you are a DUI Attorney and an article is online about new DUI laws in your area, you are now able to post comments (via sidewiki) about that article on that specific page. If you are an ecommerce business that sells electronics and a review for a specific product is online, you are able to comment (sidewiki) on that product on that specific product review page. The possibilities are endless of where you are able to post comments to be seen directly by your customer base at websites they visit that are relevant to your products or services.

Branding

With Sidewiki now providing the opportunity to be seen on virtually every website, the more you are seen, the more you are recognized. Each time a potential customer reads your Sidewiki comments your business becomes more “known”. This really comes into play for Internet marketing, as the trust factor of Internet marketing is a high hurdle to get over. In the minds of the consumer, the more they see you, the more they “trust” your products or services. With this type of branding, conversion rates go up. Additionally comments versus “canned” articles have a more wholesome effect.

Promotion

When you are using Sidewiki, your comments must be relevant to the website or page you are on. Your comment must also have some value to others who visit the site and read your Sidewiki comment. At the same time, you should take advantage of your comments positioning and promote your business. Avoid Sidewiki Spam. Do not post comments on unrelated websites or pages, as this may get your comment deleted. Do not overtly try to advertise your products or services, but do it in a subtle and non-aggressive manner. This will not only help keep your Sidewiki comments at the top of all comments, it will also show the potential customer that you are not pushing yourself on them.

Summary

Sidewiki now! Today is the time to create a list of all websites that your potential customers visit and start to post value added Sidewiki comments. This is your opportunity to take your products or services directly to the consumer and show them that you are an expert in your industry. Start “Webworking” and meeting all those potential customers.