When businesses or individuals build a web site and want to get it into organic search results they will submit them to major search engines like Google, Yahoo, and Bing. The problem with this routine is people who are not web-savvy will sometimes use automatic submission tools. Automatic submission tools are not the best way to submit your web site's content for spidering, in fact, most major search engine companies completely ignore these requests based on the content within. One of the best ways to make sure your site gets completely crawled and indexed is by using an XML sitemap.

When you submit your site to one of the major search engine companies you will never know when the spider is going to crawl your site. It may be an hour from now; it may be weeks or even months from now. This is where a qualified SEO company can come in handy. There are many tricks you can utilize to make sure that not only your homepage is getting crawled but your entire site as well. For instance, if you are a business and want to get a first page listing, you can utilize (SSP) or Search Submit Pro. Taken from their website: Search Submit Pro gives you the tools to fine-tune your search marketing strategy. Expand your presence in the algorithmic search results, gain more control over the way your Web content is presented, and gain insight into user behavior to drive more sales. In other words it's Yahoo's answer to Pay-Per-Click which is what Google uses. The advantage of this is two fold. On one hand you get the organic listing, and for certain keywords you also get the paid listing at the top. It's a double whammy for a consumer and considering 90%+ of consumers click the first link it is something to consider if it is in your budget. When you sign up for a paid inclusion, your site will constantly be crawled every 72 hours so it is important to update your site with fresh new content while you are running a campaign like this.

Major SEO companies will run what is called a Search Engine Submit List. This is basically a listing showing what pages of your site are ranked in what search engines. Let's say you have a web site on Home Care, and you have a page inside your site on gardening tips. Well your gardening tips page may be ranked say #2 on Google but it is nowhere to be found on Yahoo. This is where a submission list comes into play. SEO companies will do deep analysis on your site and find exactly what pages are getting indexed across all the major search engines. They then go in and manually submit each page for consideration.

I have mentioned a couple different ways on how SEO can play an important role in your submission techniques coupled with Pay Per Click. The advantages of using an SEO company for this is endless, as there are many more ways to not only submit but to also give you more clicks on your site which in turn brings a higher ROI. After all, when you are a business the old saying comes into play, "You have to spend money to make money." And with SEO having the highest return on ROI it should be seriously considered with any online business or campaign.