While many “Search Engine savvy” marketers are aware of the basics of PPC (Pay-Per-Click) marketing, few have begun to market video clips within their PPC campaigns. Video clips can engage consumers with images and sound in a way that text ads cannot. Like PPC ads, keywords are defined for the ad, and testing on landing pages, headlines, and descriptions can be performed. There are 3 video ad formats within Google AdWords that can be created.