In today's "superman speed" business environment, you can't do today's job with yesterday's methods and still be in business tomorrow. You either need some "kryptonite" to slow down your nemesis or you will need some new maneuvers to achieve you company goals. In any event, just because you are a local business does not mean you can consistently defeat your competitors if you stick with your old methods of advertising.

"While the individual man is an insoluble puzzle, in the aggregate he becomes a mathematical certainty. You can, for example, never foretell what any one man will be up to, but you can say with precision what an average number will be up to." ~ Sir Arthur Conan Doyle (creator of Sherlock Holmes)

With that being said, lets take a look at what these "average Joes" are doing to find the latest and greatest web sites on the Internet.

While traditional media, such as television, newspapers, and magazines, fight to maintain their advertising clients, marketing dollars are shifting to the world of online media, namely search engine marketing. Many offline advertisements are finding that CMOs are redistributing marketing budgets in favor of search engine optimization and paid search. The reasoning behind this shift is simple, the Internet is quickly becoming the most used and trusted source of consumer information, according to ComScore research.