Keywords

Choosing Your Keywords Carefully

submitted by Melissa Bouma on Mar 26, 2010 at 10:25:38 am

So if you’ve decided to optimize your web site or have an agency optimize your web site for you, you will find yourself needing to identify which keywords and keyword phrases will convert best for your business on the Internet. Keywords include all words and phrases which your SEO campaign will target. They are the terms that you want your web site to rank for when a searcher types these words and phrases into the search engines. Individual pages of your web site will be optimized for relevancy to these specified words and phrases.

Long Tail Keyphrases and Google Query Suggestions

submitted by Peter Zyburt on Sep 25, 2009 at 04:16:46 pm

When researching phrases for Search Engine Optimization, web site owners should include short tail phrases that are highly searched. In addition, three or four word long tail keyword phrases should also be included regardless of whether they receive less searches. The high number of searches for a short phrase may generate more traffic while the long tail keyword phrases will generate a higher conversion rate. The conversion rate for long tail phrases will be higher because these phrases tend to be more specific to products or services.

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