There are two kinds of search results: organic and Pay-Per-Click.

Pay-Per-Click or PPC results are the sponsored ads shown along with the organic search results. With PPC Advertising, you generally bid for keyword terms and your ads (sponsored results) show up in designated areas on the page. Your ad will be shown in shaded boxes above or to the right of the organics results. The higher you bid for the keyword, the higher your ad is listed.

When businesses or individuals build a web site and want to get it into organic search results they will submit them to major search engines like Google, Yahoo, and Bing. The problem with this routine is people who are not web-savvy will sometimes use automatic submission tools. Automatic submission tools are not the best way to submit your web site's content for spidering, in fact, most major search engine companies completely ignore these requests based on the content within.

In business, reputation is everything. While word-of-mouth reviews and referrals can lead to increased business and brand awareness, this same person-to-person marketing can significantly injure your image with one bad review. The Internet is rapidly expanding and according to research by Alexa Internet Company, there are 1.5 million new web pages being added each day. This can make your own web site more and more difficult to locate, let alone locate any negative press written about your company that may be damaging to your reputation.