SEO Glossary: A

Active Server Pages (ASP)

Active Server Pages abbreviated as ASP is Microsoft's server-side script engine for dynamically-generated web pages. It is marketed as an add-on feature to Internet Information Services. Programming ASP websites is made simpler by various built-in objects. Each object corresponds to a group of frequently-used functionality helpful for creating dynamic web pages. In ASP 2.0 there are six such built-in objects: Application, ASPError, Request, Response, Server, and Session. Session, for example, is a cookie-based session object that retains variables from page to page.

Ad Sense Preview

The ad sense previewer allows a web site owner to see which position his ad is on Google. Not only that, but there are many other features regarding the sponsored advertisement that a Google Ad Sense user can benefit from. One of the most important thing a client wants is to always be aware of the position of his advertisement on Google. This is particularly important if it happens to be a web based project or company. As competition is always stiff in this market, every company wants to be seen on the first page of Google search results.

Adsense Calculator

The ad sense calculator is used to tell you what type of advertising would get you more in return for your web site. Ad sense is a name for Google’s text based advertising campaign, which allows for website owners to earn revenue by allowing Google to put up their advertisements on your web site. So in this way they market various products through different web sites to increase the chances of it getting noticed by internet users.

Advanced Meta-Tag

A Meta tag is the coding inside the source of a web site that helps the web site get optimized. It is also a group of definitions coded with in a web site. When we look at advanced Meta tag’s from a search engine optimization point of view, the most important thing you have to look for is the title, description and keywords. Advanced Meta tags are higher level of Meta tags.

Alexa Rank Tool

The Alexa ranking tool is one of the most powerful tools used to list traffic on a web site. This is basically a way for you to find out how many users have visited your web site in recent history. By using the Alexa tool ranker, you can make a graph specific to your web site. The most important factor to a web site owner is that it allows them to know when to increase the web traffic.

AllTheWeb (ATW)

ATW combines one of the largest and freshest indices with the most powerful search features that allow anyone to find anything faster than with any other search engine. Yahoo owns All The Web (ATW), and ATW has the largest web search database, it is unknown whether Yahoo will utilize its own ATW or Inktomi database to provide results to Yahoo search results.

AltaVista (AV)

The name AltaVista (AV) refers both to an Internet search engine company and to that company's search engine product.

AltaVista was started by Digital Equipment Corporation employee volunteers who were trying to offer services to make finding files on the public network easier. AltaVista was launched public as an internet search engine on December 15, 1995 at http://altavista.digital.com.

America Online (AOL)

AOL is an American global Internet services and media company operated by Time Warner and headquartered in Dulles, Virginia - in the suburbs of Washington, DC.

Application Programming Interface (API)

Application Programming Interface (API) is an older technology that helps exchanging messages or data between two or more different software applications. API is the virtual interface between two inter-working software functions, such as a word processor and a spreadsheet. This technology has been expanded from simple subroutine calls to include features that offer for interoperability and system modifiability in support of the requirement for data sharing between multiple applications.

ASCII

American Standard Code for Information Interchange (ASCII), generally pronounced ask-ee, is a character encoding based on the English alphabet. ASCII codes signify text in computers, communications equipment, and other devices that work with text. Most modern character encodings supports many more characters and have a historical basis in ASCII.

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