Ask.com is one of the Internet search engines. It is also the company name of the division of IAC Search and Media, founded in 1996 by Garrett Gruener and David Warthen in Berkeley, California. The unique software was implemented by Gary Chevsky from his own design. Three venture capital firms named Highland Capital, Institutional Venture Partners, and The RODA Group were early investors.

Ask.com was originally known as Ask Jeeves, where "Jeeves" is the name of the "gentleman's personal gentleman", or valet (illustrated by Marcos Sorenson), fetching answers to any question asked. The character was based on Jeeves, Bertie Wooster’s fictional valet from the works of P.G. Wodehouse.

The original idea behind Ask Jeeves was to allow users to get answers to questions created in everyday, natural language. Ask.com was the first commercial question-answering search engine for the World Wide Web (WWW). It supports a variety of user queries in plain English (natural language), as well as traditional keyword searching and strives to be more instinctive and user-friendly than other search engines. In other words, when you request a question, it searches for the answer. Ask Jeeves sold the similar technology used on the ask.com site to corporations comprising Dell, Toshiba and E*Trade. That part of the business was sold in 2002 to Kanisa.

As time passed and keyword search engines such as Google rose to fame by indexing more webpages, Ask Jeeves suffered a loss of many of its users. The technology was reworked to permit keyword searches as well, but by this time Ask Jeeves had dropped below Google, MSN and Yahoo in the size of their userbase. However, because Ask.com was deliberate to index some new webpages, Ask.com did not suffer the attack of computer-generated linkspam results that initially flooded Google Search, MSN Search, and Yahoo! Search and buried important webpages that Ask Jeeves could still find.

New features are initially tested out on http://www.askx.com page being previously released to the main search page.

Ask.com owns a diversity of sites including country-specific sites for UK, Germany, Italy, Japan, The Netherlands, and Spain along with Ask for Kids, Teoma (now defunct), Excite, MyWay.com, iWon.com, Bloglines and some others. The combined traffic to these web sites places AJ in the top ten parent web companies in the US, as rated by both comScore and Nielsen/NetRatings in September 2004. As of June 5, 2007 the site relaunched with a new and more simplistic look.

The Ask.com toolbar is a free toolbar offered from Ask.com. It is offered for both the Firefox and Internet Explorer web browsers. Its features include desktop and e-mail searching, weather forecasts, stock portfolios, and a zooming feature which increases the size of any webpage.

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Ask Jeeves Not to be Left behind in Pay per Click Race

It is the business online to make this millennium a millennium of internet business. PPC is the best way of advertising a big business online through internet. Various search engines are using this fundamental of PPC. Google is the best search engine for doing marketing advertising. Next one is yahoo search engine marketing which is formally named as goto.com. Well this is the tale about the search engines but don’t forget about the “Ask jeeves” has got a best reputation in the field of marketing scene with its sponsored listing of it ask jeeves programs called ask jeeves inventory paid services.

Sponsored ads on their search engine results pages of google adwords and yahoo marketing search engines will show Ask Jeeves and its importance. Now paid ads come primarily from inventory fallowed by Google.

So what is sponsored listing can you guess?

Let’s know about that features of Ask Jeeves provided under sponsored listing. It is a small text advertisements consisting of a site title description phrase of keywords and URL it self. When you go through the phrase or title of the PPC then the company is charged by Google adwords. As if this Ask Jeeves also works only you, have to pay for the click not for the impression. If you’re interested in purchasing sponsored listing then your ads will appear on Ask Jeeves and its network sites.

Do you know their network sites?
- My Search
- Teoma
- Mamma
- Info Space
- Dogpile
- Excite
- CNet
- Clear
- Channel
- Motley
- Fool
- Others

There will be a sponsored advertisement programs, which ranks on the top on ask jeeves search engine result pages. On the search result pages, you would view the phrases of listing of the sponsored listing of your company. The paid ads totally depend upon the cost per click (CPC). Higher bids and more clicks, through higher ads placements. More clicks more business Ask jeeves does include keyword pricing tools that is used to display the CPC advertisement needs maximum bids and monthly campaigns. You can also setup multiple campaigns under an account within the reach of your budget.

Campaigns live within two hours of setup and a specific start and run date, which is regarded as optional. It is totally depends upon the campaign which starts running on that date. It is easy to keep vigilance on your campaigns and their performance in the real time report. This is well structured and strategic way of marketing like all pay per click campaigns.

If you want more information about the services of Ask, jeeves then log on to http://sponsoredlistings.ask.com/.