DRP is a program that shows an index of websites that contain relevant information a person is searching for. This is done by entering a key word or phrase into a text field and initiating the process. Search results are ranked according to the proprietary Page Rank relevance system. It is an affordable search engine optimization (SEO) for many businesses that operate mainly though the internet. The search engine has its own method of determining the relevancy of the sites. It is generally based on the following:

# Meta title
# Meta data
# Incoming hyperlinks
# Use of appropriate semantic markups.
# Page text.

The type of main listings that appear will be obtained in any of the following ways:

# Crawler, where the main results are compiled by having crawled the web.
# Human in which the main results are obtained from listings compiled by human editors.
# Paid where the main results come from paid placement listings.

Some search engines collect their own results for display. Example: Google. Others use third party search providers for gathering information. Search engines that use crawling for gathering information also provide human powered directory results. This Directory Results column gives the details of where the directory has been obtained. Search results are taken from Yahoo directory and are ranked by algorithm. This is a human created directory and maintains a list of websites and is further organized into categories and sub-categories. Listing the web site’s name in this directory requires a payment.

Difference between a Directory and normal web search:

A normal search returns a list of web pages containing the words entered which are a combination of relevant web pages and web sites. Directory is a human-created and maintained library of web sites organized into categories and subcategories periodically reviewed by editors for alteration and new inclusion.

Benefits of getting listed in a Directory:

# Increased Popularity: Listing the website in the directory will enable incoming links to the listed website. This is an important factor in the major search engine ranking algorithms. Obtaining large number of links will boost the websites global popularity.
# Getting listed in major search engines: By using directory submission, the website is submitted to many search engines. This increases the visibility of the website.
# Brand building: By listing in directories, website owners can increase brand awareness of their products.

Getting listed in a Directory will increase the likelihood that the web site will eventually show in web search results. It is a sophisticated search technology. The importance of directory listings goes beyond simple analysis of titles and descriptions that constitute the core of the data.