The present trend is to market the product or services online on internet. Either its buying or selling but the written content giving information about the products holds a great weight in its promotion and the content comes through email which are sent to the prospective clients and internet users. Sometimes the users get attracted only by the written words. For all this Email Optimization Consultant is required. To understand the procedure of using and trusting such email EOC is required. It has a particular procedure to work upon. Different sites are there such as:

AOL Whitelist: It is considered to assist America Online system to work along with different companies and individuals who are responsible to send bulk emails to the users.

Bonded Sender Program: This program looks after that only the fixed senders receive the message in their hotmail, MSN, and different accounts. This program also checks for the genuine messages sent to the bulk folder by mistake.

ISIPP or Institute for Spam and Internet Public Policy: This institute specially gives the details on issues regarding different industries in relation to the policies and different processes which are related to the internet, spam and emails. It also accredits the sponsors; one of which is email deliverability summits.

Habeas for Senders: this system enables the email to directly land in the inbox and not in the junk folder’s list. Habeas works simply on the behalf of major internet service providers as Yahoo, MSN, and Hotmail etc.

Goodmail Certified Mail: this system enables the senders to assure that the messages sent are very much reliable and are delivered to the concerned person as fool proof and without any virus, authentic, which the user can open safely. This system is used by some of the reputable organizations for which they have to pay a normal fee which is divided as per messages delivered. This system is effectively used on Yahoo and AOL.

SPF- Sender Policy Framework: This policy framework works against the fraud and allows the system to identify easily. The DNS system is identified and it proves to be very easy for the domain users. The details of the sender taken with the help of SMTP prove that the message is authentic.

Yahoo Domain Keys: This is a kind of system which allows the system to check the domain name from which the email was sent and whether the email is fully authenticated or not.

It simply proves that the email optimization is now an upcoming issue. Mainly of the people who use Yahoo, AOL, MSN.