SEO Glossary: G

No we are not talking about the popular line of branded clothing here, in Internet phraseology this is an acronym that stands for Google Advertising Professional. So what is a Google Advertising Professional? Why would you want to be one? How can you be one and how will it make any kind of difference?

Ever wonder what that ‘.gif’ extension on some of the picture files you have on your personal computer strands for? Yes we all know that it is some kind of name for some kind of picture, but what exactly?

Well GIF stands for Graphics Interchange Format. It is a trademarked format that is defined as “A standard defining a mechanism for the storage and transmission of raster-based graphics information ….. it allows high-quality, high-resolution graphics to be displayed on a variety of graphics hardware and is intended as an exchange and display mechanism for graphics images.”.

It wasn’t very long ago that computer memories used to be calculated in terms of MBs or megabytes, or even KBs or kilobytes! Then we progressed to GBs or Gigabytes of space on our personal computers and then it wasn’t long before you had an 80 GB memory for a device the size of the now all but obsolete audio cassette; a device hardly bigger than the (not so obsolete) cigarette lighter! To add to our incomprehension of these complicated and inscrutable terms, here are some more: Terabyte (TB), Petabyte (PB), Exabyte (EB), Zettabyte (ZB), Yottabyte (YB).

When you first hear the word GIMP it sounds more like something out of a Hollywood fantasy flick for children rather than the raster graphics editor used to process digital graphics and photographs that it actually is. GIMP or GNU Image manipulation Program is tool whereby you can make or alter graphics, logos and also do the kind of editing for pictures which you can do by using Adobe’s Photoshop. You can interchange picture formats using this, you increase or decrease size and dimensions, switch colors, collate more than one image and effect a whole lot of alterations to pictures.

We are, of course not talking about the large deer like herbivore here, instead we are talking of the popular and fully free computer operating system. This is an operating system that actually dates back a couple of decades, when computer use was still in its nascent stage. The story goes that Richard Stallman, one of the creators of the software (most of it was developed by voulunteers), was a real believer of the free and unlimited dissemination of information and technology.

What do you do when you are overtaken by the urge to cook something exotic but are not sure how on earth to rustle up a Baked Alaska? What do you do when your infant won’t stop hiccupping in the middle of the night? What do you do if you want to stay in touch with latest trends and fashions in the glamour world? And how do you get to see what your house looks like from above? The answer to all these questions is “YOU GOOGLE IT!”.

Google dance refers to the period of time in which Google is updating its database and is making a change in the rankings of its result pages. Now why should this be of any use to you? We all know that Google is the number one search engine in the world right now. Close to eighty percent of internet searches are carried out on Google thus making it the most popular search engine in the world today. The term is called Google dance because it refers to the fact that Google is always changing about its indexing methods and algorithms so that they cannot be predicted and manipulated in any way.

Google keywords are there for you to determine what words you want your sponsored link to be displayed under. For example when a Google user comes on a search engine and types in a particular word or phrase in the search bar, he is provided results on the basis of relevance to the term used. It depends but wide and large that is the way it works in most engines. When it comes to Google, the process is no different. But if you look closely in the Google results page you will notice on the top left and the extreme right of the page there are other links as well.

Google is the most poplar search engine on the planet today. There are many reasons that contribute to its popularity. But by and large the prime reason for Google’s success is that it has the most vast data bases and can search the entire source in a matter of micro seconds. Google is the most powerful search engine commanding approximately eighty percent of all searches carried out throughout the internet.

Google Suggest is yet another tool provided by Google in order to make it easier for the user to find more accurately what they are looking for online. Should you be someone who is new to the world of internet, or even if you happen to be someone who happens to go online everyday, you would find this tool to be useful. If you cannot seem to find the right words in your search and just are not getting what you are looking for, then this tool may just be the answer.

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