Google dance refers to the period of time in which Google is updating its database and is making a change in the rankings of its result pages. Now why should this be of any use to you? We all know that Google is the number one search engine in the world right now. Close to eighty percent of internet searches are carried out on Google thus making it the most popular search engine in the world today. The term is called Google dance because it refers to the fact that Google is always changing about its indexing methods and algorithms so that they cannot be predicted and manipulated in any way. The reason for this is quite simple. Google makes way too much money from its sponsored links, which are basically guaranteed their positions. Therefore web site owners spend a crazy amount of money on them every day.

Similarly the money involved makes sure that they will continue to change the rankings on a considerably regular basis. It is said that the Google dance takes place every month and usually close to the end of the month. However this could change as it could be during any week or time period. In order to know when Google is sending its web spiders to search the pages of the web, there are various Google Dance tools available. You greatly benefit from this if you know when it is going to take place. You can make sure all your standard algorithms are covered and make sure your web page does not go down for maintenance during Google’s Dancing period. Now the way this all works is simple. What happens is that you type in a keyword you would like to search into one of Google’s data centers. Then allow the data center to perform the query and you will notice that there is a page displaying the search results of the data center that you had chosen.

What you have to wait for is any kind of discrepancies between the two results. You will be able to tell when Google is ready to dance, and you will be a step ahead when they do. Like motioned earlier, there are a number of benefits of knowing when Google is updating its rankings, and this gives you a perfect chance to get yourself ahead of everyone else. Prior to this, Google would usually update on a monthly basis, and were satisfied with the way things were moving. However in the mid of 2003 they started dancing on a more regular basis. By knowing when Google is going to update its rankings, you can make a better shot at fully optimizing your web sites. With the help of the Google Dance tool you can predict when it is going to happen. So in order to fully benefit from this make sure you start using the Dance tool to help improve your web site rankings.