The Meta Analyzer tool is a sure way of helping you find the correct balance you need in order for your Meta tags to shine, and serve to their full potential. In the past, search engines had placed a lot of emphasis on meta tags and their role in ranking a web site in any given search result. So much so, that it became relatively easy to know what to be placed where in order to achieve a specific result. There are many techniques involved in web site optimization, and the best bet is to make sure you have covered most of them.