SEO Glossary: O

Operating System (OS)

An operating System is the way you communicate or operate your computer, therefore being called operating system. It by far is the most important program which runs on the computer. Not only on our desktops and laptops, but on palm tops, cell phones and pda’s, the operating system is present.

Over Optimization Penalty

It does happen at a lot of times that you believe your website is quite well optimized for search engines and you see that in the results about the traffic diverted to your website, but you see a sudden drop in the rankings. Completely oblivious to the fact that it might be due to over optimization, you start searching the key components of the website:

1) The contents
2) The outbound links – if not junk and obsolete now
3) The Inbound links – if not coming from just any unwanted website
4) Insufficient or too many keywords

Overture Keywords

The importance of the right keywords for your web site cannot be stressed on enough. But there are a lot of things you have to take under consideration before you actually start choosing and implementing a particular set of words and relevant terms. You have to presume that all aspects involved can be quite a difficult task especially if you happen to be new to the search engine optimization field. Here is where an overture keyword tool can help you; it will consider all the aspects of the keyword selection process.

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