SEO Glossary: P

PPC Search Engine

Pay per click search engine offers owners of web site an opportunity to earn their positions which are better on pages of search results. PPC Search engines have become search engine optimization’s integrated part. Auction principle rules the PPC search engines. Your bidding on a certain phrase or keyword along with the amount decides its ranking. Yahoo search marketing or Overture (as earlier called) is a leading pay per click search as it delivers results which are paid across many search sites like AOL, Yahoo, Lycos and MSN.

Public service ads

Public service advertising refers to the advertising that is done with the non-profit motive. Such advertising is generally undertaken with the motive of public service in mind. The advertisements that are prepared for this purpose are called public service advertisements.

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