XMP or Adobe’s Extensible Metadata Platform is a standard for processing and storing standardized and proprietary metadata, created by Adobe Systems Inc. This is a labeling technology that allows you to embed data about a file, known as metadata, into the file itself and to retain it. Adobe’s tag line for this technology is “Adding intelligence to media”. Adobe Systems Inc., who has trademarked the XMP name and logo states that this is a useful tool to facilitate keeping track of important files and assets and to effectively manage files.