Online Reputation Defense: As Search Engine Optimization becomes an industry standard, professional online reputation defense and management will become a standard requirement for both corporate and individual public relations. Online reputation defense and online reputation management are new fields that allows a person or company to be able to structure the online marketing conversation around their search engine results. To understand why this is important it’s helpful to know a little bit about how search engines work and why search engine results may not always be in your favor without proper online reputation defense tactics.

Search engines can be a bit tricky in terms of which sites are ranked highly in the search results. If you’ve ever typed random terms into a keyword search you’ll note that sites like Wikipedia are often within the top ten search results. This is because search engines give a higher credibility ranking to those websites that provide purely educational content. Additionally, older material that’s been posted online for a long time grows in credibility due to its informational seniority. There are many other elements that weigh into the ranking of keyword results, but without the proper understanding and strategy for reputation defense unfavorable result can plague a brand or person's public image. A poor online reputation could prove dangerous for companies and individuals that want to participate in online markets.

Let’s say that you’re a company that sells a product and four years ago a customer had a negative experience with your company's customer service and posted a negative review on a blog site. As this blog posting sits and builds search engine ranking, it may eventually bubble its way up to first page results for your company name regardless of how well you have treated all of your other customers. Eventually this negative review may even take the number two result ranking spot directly under your own website. There after every time someone searches for your brand name or keywords you have a negative posting scaring away potential customers. Search Toppers has a successfully history of correcting these types of online reputation issues.

Search Toppers has had an extensive successful history with online reputation defense. Our professional and dedicated team knows exactly what to do, regardless of whether you’re already receiving negative search engine press or whether you simply like to protect against the potential ramifications of negative postings. Search Toppers will assist you in managing your online reputation and Online Reputation Defense.