Pay-Per-Click Management

According to Jupiter Research, seven billion dollars will be spent on Pay-Per-Click (PPC) advertising management in 2010. Approximately 73% of consumers locate web sites with the aid of a search engine. Search Engines such as Google, Yahoo and Bing offer sponsored advertising in the form of PPC advertising. When a user enters a targeted keyword phrase into a search, the results page displays sponsored ads targeting the same keyword. When a sponsored ad is clicked on, the user is directed to a predetermined landing page of the web site. PPC advertising will offer immediate exposure for your site while the search engine optimization on-page factors are being implemented, thus driving additional traffic to your web site during the initial start-up of the SEO process.

Using keyword specialists and skilled copy writers, Search Toppers ensures that your campaigns and ad groups will fit into an intelligent and comprehensive SEO strategy. Search Toppers will remove the guesswork from PPC advertising and will replace it with proven techniques to attract consumers to your site.

Google AdWords PPC Management

With over half of all online searches stemming from the Google search engine, Google AdWords has become one of the most popular and successful paid search programs available. Search Toppers will perform thorough keyword research to optimize the phrases that your campaign is targeting. We will use this information to write superior ad copies and implement a comprehensive AdWords campaign. Search Toppers will monitor and maintain your campaign, making appropriate adjustments and budget changes to achieve maximum ROI.

Yahoo! Search Marketing PPC Management

Over 2.3 billion searches occur within the Yahoo search engine each month, all of which are potentially searching for a business like yours. By creating effective ads that appear within the results pages for relevant keywords, Search Toppers can drive targeted leads to your site. Sponsoring paid advertisements on Yahoo is a technique that will actively attract relevant consumers to your site, precisely when they are searching for a business or service that matches yours.

Bing/ Microsoft adCenter PPC Management

Bing is the ground-breaking search engine recently launched to the public in early June of 2009. Created by Microsoft, a revolutionary leader in the computer software industry, Bing has is a search engine that is touted as being significantly more efficient for Pay-Per-Click ads than any other PPC program. Its ability to single-handedly increase the conversion rates for various ads is unparalleled in the industry.

PPC Split Testing

One of the advantageous elements of paid search advertising is the ability to monitor the effectiveness of your online ads in real time, while also testing specific ad copy elements to deliver the most efficient ads to your Internet consumer base. Pay-Per-Click split testing begins with a base advertisement and the isolation of a specific components (such as Ad title, Call to action, or Landing Page) and subsequently releases multiple versions of the original ad copy that strategically modify the variable in regulated amounts.

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