One of the advantageous elements of paid search advertising is the ability to monitor the effectiveness of your online ads in real time, while also testing specific ad copy elements to deliver the most efficient ads to your Internet consumer base. Pay-Per-Click split testing begins with a base advertisement and the isolation of a specific components (such as Ad title, Call to action, or Landing Page) and subsequently releases multiple versions of the original ad copy that strategically modify the variable in regulated amounts. The strongest performing ad is then used as the base advertisement. This process works continuously until to promote optimum ROI and conversions.

Search Toppers has the historical expertise to create and test multiple variables within an ad, and then utilize these results to determine which combinations of variables will produce the highest level of qualified traffic. Search Toppers uses split testing to correctly identify which variables are responsible for changes in response rate and favorable outcomes. By assembling the optimal ad copies and landing pages for your PPC campaigns, Search Toppers can deliver maximum results for every PPC campaign.